Who you work with
Emilio Martin has spent 25 years building dimensional data warehouses across banking, FMCG, retail, manufacturing, mining and education, in South Africa and internationally. You work with him directly, not with a junior team.
FactSmith was designed, architected and built founder-first, before any outside capital. It came out of watching the same problem repeat: large enterprises answer their own questions with teams of specialists, and everyone else goes without.
Where the 25 years were spent
- Banking
- FMCG
- Retail
- Manufacturing
- Mining
- Education
FactSmith is built for distributors, multi-store retail, manufacturers and franchise networks.
Why this, why now
AI can now draw a dashboard from a sentence. Whether the number on it is right still depends on the warehouse underneath and on agreed definitions. That has been the work for 25 years; FactSmith packages it, with proof.
Principles that are not for the website only: revenue before fundraising, controlled dilution, trust before hype, long-term sustainability.
Where to go next
The services: Services. The product: What is Ask. The proof: twenty golden questions.